The purpose of a Brainstorming Meeting is to bring together a small group of participants with different perspectives to generate ideas around a well-defined question or problem.
As a best practice, the meeting facilitator should share a description of this question or problem in advance of the brainstorming session, along with contextual information including details about scope/constraints, examples of how the question has been addressed in the past, at the organization or elsewhere. These pre-reading materials will help ensure that everyone is on the same page.
1. Check-in ( 5 mins )
An opening check-in is a great way to get ideas flowing and help meeting participants connect with one another. Answer a thought-provoking prompt to spark creativity and strengthen team connectedness.
2. Problem Overview ( 5 mins )
Quickly review the information that was shared prior to the meeting. Do meeting participants have any clarifying questions about the problem at hand or past approaches?
3. Ideation ( 10 mins )
4. “Gallery” walk ( 5 mins )
Skim through the ideas generated, and have people add comments, reactions, and pros/cons to each idea. Alternatively, you could do this portion asynchronously.
5. Check-out ( 5 mins )
Go around the (virtual) room and have participants respond to a thought-provoking team-building question to finish off the brainstorming session.